AWARE by Printa SS19 – New Roots

AWARE by Printa SS19 – New Roots

Our new collection combines traditional craft basics with modern design thinking.
We paired locally produced and organic textiles with modern and innovative fabrics, thus creating environmentally friendly and comfortable clothes that allow the wearer to breathe and live. In addition to recycled materials, we also use new, innovative textiles, which enable the creation of our clothes made with the zero waste tailoring technique. Even the seemingly simple pieces are made unique by special cut lines and hand-screened patterns, the colors evoke the evening sky and the bright sunshine.

The composition is characterized by carefully crafted details, recycled elements and variable shapes. Undyed canvas, cool tencel and vintage leather find each other. The outfits are completed by unique bags and handmade accessories, the pieces are effective both together and on their own.
In addition to the conscious search, the planning process was accompanied by randomly, naturally occurring opportunities. We did not reject them, since even in nature we come across deliberately created and set-ahead phenomena. We gathered intuitive, lively inspirations, which is how we came across the Háromkaptár Garden Workshop, a community-run organic garden, which we chose as the location for the photo shoot.

Although we are very different at first glance, we still have the same motivation: we work to create a cleaner, livable, transparent, self-identifying world in all areas of life. This is how we were able to strengthen each other in our joint project, which we hope is the first round of a new series. In addition to our products, our goal is to pass on a lasting value system, and we are happy to communicate this together with like-minded local producers and artisans.

Photos: Balázs Fromm
Styling: Anna Lébényi & Kata Oravecz
Production: Anna Lébényi
Models: Fruzsina – Highlight Models & Bálint Halasi
Makeup: Gloria Horváth
Sandals: Tengerszem Tour Shop
Text: Eszter Ágoston