It's called art - AW20/21 collection

It's called art - AW20/21 kollekció

The autumn/winter collection has something interesting to say this year as well. This season, Zita Majoros used her respect for art as inspiration. But, as in all Printa collections and products, the wit characteristic of the brand appears here, and it was not aimed at the works of art, but at the "by-products" created during the creative process.

The main motif of the collection is nothing more than a paint-spotted graphic inspired by the aprons used a lot in their screen printing studio. Stains accumulate on aprons over a long period of time, and each small stain has its own story. Taking deeper aspects into account, this collection of stains can be considered an independent work, thereby questioning the concept of art, since the paint-stained aprons are in themselves unavoidable traces of active art.

Stains accompany the collection in different forms. It appears on t-shirts , colorful overalls, and vintage hand-woven linen belts, creating a special atmosphere for the outfit. Complementing the ART pieces, the Zitas created the PURE pieces of the collection, which this season, in sharp contrast with the paint-patterned products, represent the blank canvas.

A primary consideration in the creative process was to create comfortable, easy-to-use, timeless pieces that could be used in many ways. These are clothes and accessories that can be easily combined with each other, so you can even upgrade your entire wardrobe by buying 4-5 pieces.

In the choice of materials, the focus was again on natural materials. Thicker organic cotton, hemp canvas, vintage hand-woven linen and recycled jeans and men's shirts will be the dominant material in the fall season. Most of the models are still made using zero waste tailoring techniques. In this season as well, it was a primary consideration that all materials used had GOTS and oeko tex certification.

Among the pieces of the collection, the patchwork-like canvas jacket stands out, which is characterized by the meeting of 3 materials, made of raw cotton canvas, blue hemp canvas and recycled denim. The deep blue barrel trousers , which owe their wonderful blue color to the original indigo. The Bácsalmás Kékfestő workshop helped the brand in textile dyeing.

Our model is the beautiful Brigitta Munkácsi, the editor of the Nem pazar blog .

Check out the pieces of the new collection