Illustrations by Anett Hajdú in Printa

Hajdú Anett illusztrációi a Printában

Anet and I have known each other for a very long time - she was the talented young designer who designed the first leather jacket bags for my first store and brand. A lot of time has passed since then, but I have followed Anett's work closely, and her fashion illustrations have always enchanted me. That's why I was very happy when he accepted my request and created two illustrations for us inspired by Printa's spring collection. We made a limited edition screen print from the illustrations in our studio, and we talked to Anet about her work:

Since I've known you, you've been involved in a lot of things, from bag design, to fashion design, to fashion illustration and artist illustration. Can you tell me a little bit about that?

I studied textiles at MOMÉ, graduated as a designer of leather goods, and have been designing professionally since 2009. That's when the KEPP Showroom was founded, which was a very exciting, fresh, brave initiative with my university group mates. Since then I have been working in the relation of fashion accessories and illustrations, I have designed accessories and clothes for Hungarian fashion brands such as NUBU, Aeron, Nanushka, Use and Printa. You can find my illustration works on the pages of Marie Claire, Glamour, Instyle, I designed advertising graphics for the American cosmetics company, Olay, or for the internationally important player AVON. In addition to these, in the next few years art education also came into play, I currently teach design and fashion illustration at MOMÉ.


How did the Illustri studio/shop idea come about and what is its concept?

Illustri is my own studio, where I work on a daily basis, and it also functions as a kind of representational space. The walls are decorated with compositions made up of my own graphics, with which I can highlight the aesthetics of artistic illustrations.

The small business premises are located in the business premises of a typical Bauhaus house in Újlipotváros, with a large window, which allows passers-by and interested people to conveniently visit me from the street.

I dreamed up an installation in the shop window that would be renewed every month, which would make my studio stand out from the surrounding shops from afar.

According to my plans, Illustri's program will include thematic exhibitions in the field of artistic fashion illustration, because I consider it important to promote this genre here as well, just as it works in Western countries.


How would you describe your illustration style? Where do you get your inspirations from?

For me, the biggest inspiration is the world of fashion, I look with admiration at the new collections from big brands every season, I love the bold silhouettes, the current color and pattern trends, the photo material of the brands' lookbooks or the aesthetics of their fashion shows. I feel like I could go on forever adapting these images into illustrations.

When I started to get more serious about creating illustrations, I worked with digital tools that were still new at the time, even though before that I made all my drawings manually, but the new tool really captivated me. However, after a few years of digital creation, I felt that I needed to change, because it was difficult to show something new in my works, I felt the process was a bit mechanical. Then I started to draw manually again, i.e. rather to paint, in which I found so many new opportunities to develop my style. I often continue to work on these hand-painted works digitally, but I have some works that I no longer touch with a computer.

When creating my compositions, I currently strive to create a slightly surreal atmosphere, which I achieve using the collage technique, by placing different elements next to each other, on top of each other. The illustration gives us the opportunity to convey feelings that the genre of fashion photography does not allow.

look at the graphics: Retrospection , Foresight


In which interior can you most imagine your illustrations?

The characteristic of my illustrations is the use of pastel tones with a very feminine aesthetic, often portraits, or combining them with patterns or full silhouettes. These works can be well combined with typography and monochrome images. They certainly look good in a modern, youthful apartment.

Most inspiring instagram profiles to follow?

My favorite international illustrators are: @rosiemcguinness @tinaberning @jessrosebird @bijoukarman @robunett @jackyblue without any pretense of being complete, and among the domestic artists, it's always nice to see the latest works of @ilkameszely or @alibuzas on Instagram.


If you are interested in Anett's works, you can find them here:

hajduanett.com
@hajduanett_illustration
@illustristudio

photo: @juststaynatural