SZÉCHENYI 2020 APPLICATION
Beneficiary name: Printa Trading and Service Limited Liability Company
Project title: „ Printa Kft.'s development project"
Amount of contracted support: 46,169,512 HUF
Extent of support. 70%
Planned project completion date: 31.05.2022
Project identification number: VEKOP-1.2.7- 20-2021-00114
The aim of the project is to bring and develop production activities in-house. Special production tasks must be carried out because the clothes are made from recycled materials. Due to the special requirements, it is difficult or impossible to find an external manufacturer, and the management of supervision is also difficult. With the new tools, the production of special pieces can also be solved in-house.
The environmentally conscious screen printing studio uses plastic-free water-based paints that do not require the use of solvents. The new devices would speed up and automate textile screening on the one hand, and increase flexibility on the other. Accordingly, with the implementation of the project, it would be possible to print larger textile pieces with the help of the screen printing table, the sample fixation would be automated with the heat tunnel, and the screen frames could be illuminated ten times faster with the exposure table. Since the required heat press is twice as large as the current one, for t-shirts it would be possible to fasten large samples (these are the brand's trademarks) once (instead of twice so far), which cuts the time required for the process in half, thereby increasing productivity. The new intermediate dryer would automate the production of multi-colored sieved products (instead of the intermediate drying carried out manually with hot air blowers). The new equipment would ensure a faster response to needs and the creation of new product lines, which are all results created as part of the project.
The item required for the implementation of the project and indicated in the tender is the raw material used for the production of the clothes, which is essential for the creation of the products, and on the other hand for the transformation and modernization of the implementation site. The development of the location (workshop) is necessary because the placement of new machines and devices and ensuring their operation becomes ideal in this way.
The further part of the project aims to strengthen the foreign market appearance. The company wants to promote the new products created in the project in an online showroom, since an important market for the company is environmentally conscious customers from Western Europe. The online showroom also provides an opportunity to get in touch with potential business partners and resellers. The company uses the Fairling online showroom, and in connection with this, it marked the photography point in the application, which is necessary in order to be able to present its products in the online space in the appropriate quality. The project also includes marketing activities, the aim of which is to reach the relevant target group, present and sell new products with the help of foreign social media ads.
In order to implement the project, it will be necessary to hire new employees. In order to finance this, the specified wage subsidy is required.
The project also includes the modernization of the IT background necessary for machine control, administration and planning, which means the purchase of 3 modern laptops.
The project is absolutely sustainable, taking into account the professional knowledge of the current human resources, the history of the brand, and the global expansion of environmental awareness. All this entails an increase in production and income
Tourists have completely disappeared among the customers of the brand's store due to the epidemic. Through the project, it is also possible to reach potential foreign buyers who can partially fill this void..