GINOP_PLUSZ-2.1.3-24-2024-00407 - Supporting the innovation capacity of SMEs Process innovation of Printa Kft.

Project identification number: GINOP_PLUSZ-2.1.3-24-2024-00407

Beneficiary name: Printa Kereskedelmi és Szolgáltató Korlátolt Felelősségű Társaság

Subject of the development: Process innovation of Printa Kft.

Contracted amount of funding: 38 269 825 HUF

Planned completion date of the project: 30.06.2026.

Detailed description of the project content:

Printa Kft. has embarked on a significant innovation development, which it is able to implement with the help of European Union funding.

Printa Kereskedelmi és Szolgáltató Kft. has been awarded a non-refundable grant of 38.27 million HUF under the Economic Development and Innovation Operational Program Plus, which it will spend on developing its manufacturing and marketing processes for outerwear products.

Within the framework of the project, the company is implementing innovations in two main areas: through the automation of production processes and the modernization of marketing activities. The goal of the Budapest-based company is to increase production efficiency and improve quality by introducing digital technological tools. Current manufacturing processes are predominantly based on manual labor: patterns are created on paper, fabrics are processed by manual cutting and sewing, and colors are mixed manually during patterning. This approach carries a high potential for errors, particularly in the area of color consistency.

The project will introduce digital design technology, which enables the precise, digital production and printing of patterns. In parallel, digital color-mixing technology will be integrated, ensuring color uniformity and thereby improving the quality of the final products. The new systems not only increase the speed and accuracy of the production process but also reduce waste, as there is less scrap and raw materials are used more economically.

As part of the project, the company is also preparing to introduce the ISO 9001 quality management system. With this step, Printa Kft. aims to achieve an even higher level of customer satisfaction.

Marketing development also plays a key role in the project. The company's goal is to create and implement a professional, unified visual identity that enables more effective communication in the domestic market. Through a standardized image, the company can address its target groups more effectively and credibly convey its sustainability values, thus supporting brand building and the expansion of its customer base.

The project began on March 21, 2025, and is planned to be implemented by June 30, 2026. The developments will not only increase the operational efficiency of the enterprise but will also contribute to strengthening the innovation capacity of the domestic SME sector in the long term.

The project was implemented with the support of the European Union and co-financed by the Hungarian State.