One of the defining elements of the spring collection is the combination of natural and black colors, which has long been the basis of Printa's visual world. This contrasting pairing gives the pieces of the collection a clean, natural and characterful appearance. The wavy patterns sometimes blend gently into the raw canvas, sometimes appear in sharp black and white contrast, giving movement and rhythm to the surfaces. The cut lines consciously balance structured and casual shapes; every detail serves functionality and wearability. The use of materials is mainly based on natural, raw fabrics.
In addition to the black-natural base, colorful pieces also play an important role: rusty orange, pink, light blue and brown tones appear on dresses of different cuts. The collection includes maxi dresses, short kimonos and shorts for the summer period, while denim barrel-style trousers, shirts and jackets are made for the cooler evenings. These elements create a well-combinable, cross-seasonal wardrobe that combines Printa's unique style with practical and conscious dressing.
Creative communication concept – RAW WAVES collection
The RAW WAVES spring collection image campaign focuses on the new pieces as well as the vibrant space of Printa's community: the seventh district. We have been present in this part of the city for 15 years - as a brand and as a community player, cultivating daily connections with the area's small businesses, creators, and restaurants.
The face of the campaign is Zoé Nemes, who authentically represents the brand's values as a model and Printa ambassador. We took her on a tour of the district's new and exciting spots - locations with which we have long had friendly and partnership relationships. These include Elysian Bar, David's Kitchen, Dorado Café and Klauzál Square Market - each of which adds its own atmosphere, history and community to the fabric of the city, just like us.
With photography, we provide a kind of local panorama: how design, sustainability and urban culture coexist. Our goal was to make this kind of intertwining feel through the images – the shared history of Printa and the seventh district. The pieces of the collection appear in real urban environments, among living connections, a homely atmosphere and real people.
This campaign is not about a season – it's about how a community is built.
Photos: Daniel Gaal
Model: Noble Zoé