A VII. district has always been one of Printa’s sources of inspiration, elements of which have been featured in many graphics for years, such as individual architectural elements, a subjective map , or even gutter covers on the streets. Now, one of the key motifs in the men’s collection is the “Seven Label,” which celebrates Elizabeth City. The Printa store is also located here, so it was a constant observer of the process, when the bustling district of Budapest became almost a ghost town during the access restrictions. The label on the hats and t-shirts is a floor plan of the Seventh District with which Printa pays tribute to this part of the city. The graphics returning on the labels celebrate the rebirth, leaving behind the vomited fate of the district.

Men's t-shirt with green gutter cover

“Ever since I arrived in Budapest, I have always been in the VII. I lived in the district. When I moved here in 1999, the district was a dark, run-down and boring place, but I was enchanted by its architecture and dark patina. In 2006, I also opened my first store called "Bolt Műhely" here, and since 2009 Printa has been coloring the VII. the cultural life of the district. " - Majoros Zita

7ker natural knitted cap

A VII. district Budapest has the smallest area, the highest population density and one of the most popular districts, which is divided into two parts: Inner and Outer-Elizabeth City. The former is known for its cool restaurants, diverse shops and always-bustling bars and pubs, while the latter, the former Chicago, is a much quieter area.

Where does the name Chicago come from? From 1980 onwards, in the area of ​​today's Külső-Erzsébetváros, 3-4-storey gray blocks of flats were built remarkably fast on the site of the homesteads and vineyards, and this process reminded the people of Pest who were famous for their terribly rapid growth.

Jewish Quarter buildings gray graphics

As for the architecture of the district: in deteriorating condition, there are still one- and two-storey classicist houses that evoke the atmosphere of 19th-century Pest, as well as Art Nouveau ten-storey tenement houses erected in the early 20th century. Elizabeth City has become so popular not only because of its sights, restaurants, shops and bars: it is also easy to walk the streets. The district is characterized by an eclectic architectural style that uses a mix of different ages, styles and trends, so we can expect an everyday sight, wherever our journey leads in this patchwork maze. This eclecticism is paired with a dark patina that gives the district a very unique and attractive feel.

Fortepan / Fortepan

The city of Inner Elizabeth is often referred to as the Jewish Quarter, one of the reasons being that from 1793 the Jewish population began to settle in this part of the city. At that time, Király utca was considered the outskirts of the city, and Jews were restricted to this area. The synagogues were built in a row in the quarter: the unique Dohány Street Synagogue, which is the largest shrine of Hungarian neolog Jewry and the largest in Europe, is also located here. The Rumbach Sebestyén Street Synagogue, opposite the Print, is the work of the Austrian architect Otto Wagner, one of the leading figures of the Viennese Art Nouveau.

Another root of the name is the designation of the Pest Grand Ghetto in this area in 1944, where tens of thousands of Jews were crowded in inhumane conditions. The ghetto had the largest population of 70,000: it is the most tragic historical imprint of the area.

The miserable part of the city was in a terrible state until the change of regime, but from the 2000s onwards, the ruined pubs appeared in the vacated tenement houses and their courtyards, which became real tourist magnets with their special decadent atmosphere. Our popular Printa's pest maps .

date back to

By the 2010s, district tourism was already booming and overcrowded that the press regularly reported on the resulting problems: the district was known for the noise, the filth, and the drunken tourists, and then one day changed to another.

Map of Printa's Pest

After the over-tourism, Elizabeth had to deal with null tourism, which was the most striking problem in the capital in this area, as the contrast between the two periods was maximum. Curfew restrictions and austerity have reduced traffic generated not only by tourists but also by locals and then completely reset it after mandatory closures. It was a long and hopeless time for restaurants and shops, but with renewed vigor and new hopes, the city could finally reopen.

Buildings round pillowcase

All in all, if we look at the history of the Seventh District, it soon becomes clear that Elizabeth is a district of extremes: the most exciting commercial center, the most eclectic cavalcade of architecture, the most tragic Jewish ghetto, the busiest party district or the most deserted to be reborn. In any case, we are always here, sticking by it, working to bring color to the district and looking forward to what the future holds.

View the full 7ker collection!

Start image source: Fortepan / Fortepan

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