AWARE by Printa SS19 – New Roots

AWARE by Printa SS19 – New Roots

Our new collection combines traditional craft foundations with modern design thinking.
We have combined locally produced and organic textiles with modern and innovative fabrics, creating eco-friendly and comfortable garments that allow the wearer to breathe and live. In addition to recycled materials, we also use new, innovative textiles that allow our clothes to be made with zero waste cutting techniques. Even seemingly simple pieces are made unique with special cutting lines and hand-screened patterns, the colors evoke the evening sky and bright sunshine.

Carefully crafted details, recycled elements and variable shapes characterize the collection. Undyed canvas, cool tencel and vintage leather find each other. The outfits are completed with unique bags and handmade accessories, the pieces stand out both together and on their own.
In addition to the conscious search, the design process was accompanied by random, naturally occurring opportunities. We did not reject them, since even in nature we encounter phenomena that are intentionally created and brought to the forefront. We collected intuitive, lively inspirations, which is how we came across the Three Hives Garden Workshop, a community-run organic garden, which we chose as the location for the photography.

Although we are very different at first glance, we have the same motivation: we work to create a cleaner, liveable, transparent, self-identical world in all areas of life. This is how we were able to strengthen each other in our joint project, which we hope is the first round of a new series. Our goal is to pass on a lasting set of values ​​beyond our products, and we are happy to communicate this together with like-minded, local producers and craftsmen.

Photos: Balázs Fromm
Styling: Anna Lébényi & Kata Oravecz
Production: Anna Lébényi
Models: Fruzsina – Highlight Models & Bálint Halasi
Makeup: Gloria Horváth
Sandals: Tengerszem Hiking Shop
Text: Eszter Ágoston

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