The idea for the summer “HERBS” capsule collection was formulated in the recent home-based period. We don’t usually spend enough time at home to deal with the space around us. We had to rebuild the connection with our own home. The displacement for months meant we had a tea on the terrace or in the gang, peppered among our plants on the balcony or in the garden. This spring we gardened and planted a lot more than ever. Many of us first started baking bread or cooking our first soup. With this collection, we want to celebrate this rediscovery and give our home and garden all the attention and care they deserve.
The patterns and colors were inspired by the earth and herbs. Rosemary, sage, basil, mint and thyme can be discovered in rough, almost abstract line drawings on graphics, pillowcases, clothes.
“I wanted to include plant samples in our collection, but not in the usual way. Herbs surround us, so it occurred to me how fresh the herb shapes can look, bringing scents and flavors to our minds. I just went out into the garden, tore a twig and sketched it down. It was important for the drawings to be completed quickly due to the loose, potential effect. It’s usually when I create, I think about it a lot, then I sit down and I’m done in 5 minutes… but until I get to that 5 minute, it takes a lot of time. ” - tells Zita about the process of creation.
In the kitchen, linen placemats, napkins and waffle dishes complete the tableware, and a cotton / linen rosemary apron creates the atmosphere while cooking. Cotton waffles are also made into large rugs that can function as bath sheets, bedspreads or hiking rugs. For dedicated zero waste enthusiasts, we recommend our beautifully sized large clean linen shoppers.
“The choice of material is long overdue, I knew I wanted to make a linen home collection. Flax meets my material selection needs in all respects, it is an environmentally friendly material as it grows faster than cotton, it requires less water and insecticide to grow. It degrades quickly, is very durable, and is one of the oldest textile materials, and has been used to make clothes for 8,000 years. ”
For garden and outdoor enthusiasts, we designed the garden pocket belt and the strong large flanged jute cotton hat. These pieces are completed by the Plant lady and the “HERBS” graffiti pattern organic cotton t-shirt.
“Of course you can garden in anything. But I had a picture in my head and I wanted to create that. Natural ingredients and natural colors, comfortable and stylish garden pieces with practical accessories. ”
Our clothes have been famous for their comfort so far, now we have made our customers' favorites in a new color and updated with the “HERBS” pattern. The patternless pieces are also inspired by nature at home, they can be found in the webshop and in our shop under the name HERBS Pure.
The subject photos were taken by Zita, the model photos by the photographer known as The Hungrians, Balázs and Petra.Zita talks about photography:
The object photos were given space in our house in Felsőörs, the model photography was also done around our house, maybe that's why I love this series of photos so much, the very personal and intimate visual world of Petra and Balázs it is very close to mine, so they were able to tune in perfectly to the task..